If you’re a creative business owner, chances are you’ve been told that you need to start building an email list. And if you’re like most people, you probably have no idea where to start. After all, nobody likes being on a never-ending stream of emails from companies they don’t even remember signing up for. So how do you build an email list without being annoying? Keep reading to find out.
- Figure Out Your Goal
The first step in building an email list is to figure out your goal. Why do you want an email list? What do you hope to achieve with it? Once you have a clear idea of your goal, you can start planning your strategy
- Find Your Target Audience
The next step is to find your target audience. Who are the people you want on your email list? Where do they hang out online? What do they care about? Answering these questions will help you determine where to focus your efforts when it comes to building your list.
- Create a Lead Magnet
A lead magnet is an irresistible freebie that you offer in exchange for someone’s email address. It could be a discount code, a free e-book, or anything else that would be valuable to your target audience. Creating a lead magnet is essential for building an email list from scratch because it gives people a reason to sign up.
- Provide Incentives for signing Up
Incentives are a great way to get people to sign up for your email list. Whether it’s a discount code for their first purchase, or access to exclusive content that they can’t get anywhere else, giving people a reason to sign up will go a long way in increasing your conversion rate.
- Build Your Landing Page
Now that you have your lead magnet, it’s time to build your landing page. This is the page where people will go to sign up for your freebie. Make sure your landing page is well-designed and easy to navigate; the last thing you want is for potential subscribers to get frustrated and click away before they’ve even had a chance to sign up!
- Promote Your Landing Page Everywhere!
The final step in building an email list from scratch is promoting your landing page like crazy! Share it on social media, include a link in your blog posts, and make sure everyone who visits your website knows about it. The more people who see it, the more likely you are to build a strong email list quickly.
Conclusion:
Building an email list from scratch doesn’t have to be difficult or time-consuming—as long as you have a clear goal, a solid strategy, and a great lead magnet. Follow the steps outlined in this post, and you’ll have a thriving email list in no time!