Ladies and gentlemen, pop out the champagne because it’s time to celebrate! It’s been a long time coming, but the new year is finally here. I couldn’t be more excited about 2023 and all that’s in store for us. Why? Because I’ve got a feeling this will be the year our businesses shift for the better. That’s not to say 2022 wasn’t a good year for you and your company. It’s to say I KNOW 2023 can be better, and I know exactly how you can make that happen. So, if you’re ready to take your business to the next level this year, I got you! Keep reading to learn five tips to shift your business in 2023.
2023 Business Growth Tips At A Glance
Shifting Your Business Tip #1: Manifest What You Want for Your Business
All right, folks, let’s be real. Every battle is either won or lost in the mind first. So, before you take any actions to shift your business, you have to take some time to think things out and manifest what you want to see by December of this year. That means you have to be honest with yourself. What can you do better? What would you like to see happen in the company that you haven’t seen before? What are your priorities and goals? Be real, and more importantly, be specific. You have to know exactly what you want for your business and what that looks like so it can become a reality in your mind and you can create a plan to make it happen.
Shifting Your Business Tip #2: Update Your Branding.
Now, if you’re really looking to shift your business, there are a couple of important aspects of your company that you need to assess. Why? Because the kind of company you’re shifting toward is different from your current company. That means you need to update your branding so that it’s an accurate representation of the company you plan to have by December. So, you’ve gotta ask yourself some tough questions to decide how you want to present this new version of your business. What kind of culture do you want it associated with? What type of voice and personality do you think it should have to make that happen? Do your current logo and slogan represent your company’s mission, goals, and priorities? Ask yourself these kinds of questions, then make the necessary changes to your branding so that it represents the type of business you’re shifting toward.
Shifting Your Business Tip #3: Ask Your Audience What They Want
One of the best ways to ensure you shift your business in the right direction is by engaging with your audience. Your audience can tell you exactly what they want and expect from you as consumers, and the best part about it is that this information will let you know how to best reach more people like those in your audience. You know…the kind of people interested in your services and products. So, create polls, surveys, and posts that allow your followers to provide you with feedback about their experiences so you can figure out how to keep your current clients happy and attract new clients.
Shifting Your Business Tip #4: Attend a Conference in Your Industry
Another great way to shift your business is by becoming more knowledgeable in your industry. As a business owner, you have to stay up-to-date on the best practices and latest research in your field so you can provide your customers with the best experiences possible. And you know a great way to get the latest updates on your industry, no matter what it may be? Attend a conference in your field! You can learn all kinds of new things and make all kinds of amazing connections by attending a conference for professionals in your industry.
Shifting Your Business Tip #5: Increase Marketing Efforts
Okay, the last tip I want to share with you to help you shift your business is to increase your marketing efforts. Once you have a vision, update your brand, speak to your audience about what they want, and attend a conference in your industry, you should know exactly how to best market your services or products for the new and improved version of your business. And once you know that…it’s time to market your butt off. I’m talking about creating a marketing plan for social media, email, text messages, and any other mediums you may use to reach your audience. Whatever your efforts for marketing your services or products have been in the past, double it! Heck, maybe even triple it! Trust me; it’ll be worth it once your company reaches the next level.
If you’re still uncertain about how to best shift your business for the new year, I’ve got some great news for you! I have a conference coming up called The BIG SHIFT Enrichment Conference in Atlanta on January 28th to help you take action and shift your business to the next level. Click the link here for more information, and I’ll see you at the conference!